有近 2.每月活跃用户90亿, Facebook is still the giant in the social media world. Facebook accounts for nearly 71 percent of all monthly social media visits and has an annual revenue of close to $86 billion, 其中大部分来自广告收入.
美国并不是最大的流量贡献者. Only 10 percent of all traffic comes from the US or Canada. 如果你想要接触世界各地的人, Facebook is the most important place to play with your marketing dollars.
还需要更多的证据? 超过400名用户注册了 2021年每分钟都要上Facebook. 在同一分钟内, 510,共有000条评论, 293,创建了000个状态更新, 136,上传了000张照片, 有400万个帖子被点赞.
如果你想接触到任何年龄段的人, 全球任何地方, Facebook就是这样一个平台.
Yet maybe you’ve started wondering if it’s still relevant for future growth. 在过去的几年里发生了很多变化. Is Facebook still the right platform for your marketing dollars?
了解Facebook广告
不管你过去是否使用过Facebook广告, you only have to look at the numbers and demographics to understand why Facebook is a great marketing tool. 作为最大的社交媒体平台之一, it gives you an easy way to reach out to your defined target market.
The main objective of advertising on Facebook is to encourage people to take action. It could be to join a group, sign up for an event, or click a link that drives them to your website. The Facebook advertising platform allows you to dive deep into demographics and select things like age, 性别, 利益, 位置, 和行为.
广告显示在新闻源和时间轴. You can create custom audiences based on information you find through Facebook Insights. It also gives you access to reach people on different platforms, 比如Instagram, 让你有更多的方法来提高自己的曝光度.
为什么你应该在Facebook上做广告
Depending on your age group, you might question how much Facebook is still in use. A Pew Research Center study showed that US users over 65%增长到40%以上 近年来. While not as significant in growth, Baby Boomers and Millennials also use Facebook regularly. In 2021, an estimated 84 percent of Millennials use Facebook regularly, 74%的X世代积极使用它.
随着我们的前进, it’s still one of the best places to reach out to your target audience, 对B2B和B2C的使用都有好处. 研究表明 关键业务决策者 每个月多花几个星期, 一周更多的日子, and more minutes per day on the Facebook platform than the average person.
Facebook also allows you to reach out in the manner right for your business. With multiple forms of engagement, you can stick with the branding method that works best for you. Facebook的赞助故事, 视频广告, and carousel ads are all great ways to gain attention without focusing too much on direct sales. 先引起他们的兴趣，然后引导他们采取行动.
它还创造了一个高度透明的氛围. You have complete control over choosing your audience and targeting in a manner that suits your business well. Growth comes from connecting in a way your target audience resonates well with.
2022年你应该尝试什么?
不管你是新手 Facebook的广告 or have been using them for years for business growth, there are a few tools that will see change as we enter the new year.
Facebook Live
More than 100 million videos are watched daily on Facebook, with the Facebook Live feature seeing a 增加50% 过去的一年. 这种趋势不会很快消失. Facebook Live允许你直播事件, 表演, 或聚会, with viewers being able to take in your content from a phone, 电脑, 或联网电视. They can share, comment, or use other interactive features that allow audience participation. Live events can increase your engagement by as much as 178 percent and give you a way to be even more transparent with your audience.
Facebook的故事
Nearly 500 million people use Facebook的故事 daily to share and stay in touch with their 利益. Think of Stories as a second news feed for the Facebook platform. It’s a short photo and video collection that can be uploaded and combined with filters and lenses to add more depth to the story.
Stories are highlighted at the top of the newsfeed page, where you can click to view the story. Stories are pushed to the top and will be more visible for 投寄后24小时. Instagram and Facebook stories are separate entities but work in a similar manner. Stories can be a great tool for elevating your brand and giving your customers a peek at what you do inside your business.
Facebook聊天机器人
If you haven’t worked with Facebook’s artificial intelligence, now might be the time. Chatbots in Facebook can allow you to converse with people, 回答特定问题, and automate suggestions and pointers for people you connect with.
The Chatbot in Facebook must integrate with Messenger to allow it to function. It’s a way to build a stronger relationship with both prospects and customers, 让你的谈话尽可能个人化. 如果你以前没有尝试过，那就简单地开始吧. You can always tweak and grow from your starting point.
客户的映射
Because Facebook’s revenue centers around advertising, Facebook continues to make relevant tools to help marketers do their jobs better. 最近的 客户旅程图 can help you further define who your customer is and their journey to move from concept to sale. 你越深入了解他们所经历的过程, the greater your understanding of what to create to have an impact along that journey. It provides a clearer picture of the marketing process and helps you gain more insight into the value of individual customers.
With the number of tools available within the Facebook platform, you might have questions about utilizing them to build a solid marketing plan. 我们可以帮忙. 我们的团队随时准备帮助你 设计活动 帮助您成长和实现您的在线目标. Reach out and connect with one of our team members today for more information.
